--- title: Pricemoov's unique DNA democratizes pricing description: From franchises and stores to agencies and depots, Pricemoov empowers store networks to set their own prices within predefined parameters with in-store visibility and validation. --- # WHY PRICEMOOV ## Pricing is Under Pressure. Across Every Channel. Shoppers switch channels in seconds. Competitors adjust prices daily. Supplier costs rise and fall unpredictably. Legacy pricing systems are too rigid, leaving retailers reactive instead of proactive. ![Why Pricemoov page - Hero](https://pricemoov.com/hs-fs/hubfs/Why%20Pricemoov%20page%20-%20Hero.png?width=480&height=300&name=Why%20Pricemoov%20page%20-%20Hero.png "Why Pricemoov page - Hero") ### The Pricemoov Advantage   Pricemoov gives retailers a flexible pricing platform built for today’s pace. It brings all pricing data into one place, automates updates to react instantly to costs and competition, and applies guardrails to protect brand strategy. Local and category teams gain the agility to adjust prices quickly while corporate maintains control. The outcome: faster decisions, stronger margins, and consistent execution across every channel. Where legacy tools like Pricefx require 12 to 18 month implementations, PriceMoov deploys in weeks. Where competitors force you to buy separate modules for retail and B2B, PriceMoov handles both in one platform. Where other tools require dedicated pricing analysts, PriceMoov is built for your whole team. # DISTRIBUTORS ## B2B PRICING IS BROKEN TOO Fragmented price lists across distributors. Sales reps quoting from gut feel. Margin erosion from unmanaged discounting. If your B2B pricing lives in spreadsheets and email threads, you are leaving money on the table. PriceMoov handles retail and B2B pricing in one platform, so companies that sell across channels do not need two tools, two teams, or two budgets. ### IN NUMBERS See how our movement is growing in numbers! **6%** **SALES LIFT** for **Bridgestone** across 4 European markets **5%** **MARGIN IMPROVEMENT **at **TBC** **Deployed in weeks** **not months** ### INTELLIGENT PRICING ### A smarter way of Pricing things. Pricemoov's next-generation pricing software removes the complexity prevalent in legacy pricing software to make pricing accessible to your entire team. Anywhere. Anytime. From spreadsheet replacement to AI optimization, PriceMoov meets you where you are on your pricing maturity journey   ### Our customers describe us best > Pricemoov enables us to optimize spot prices daily based on inventory and demand for thousands of SKUs across hundreds of depots. Once we've fully migrated our contract management to Pricemoov, we'll be able to manage all prices on a single platform. ![1456601_CustomerLogo_Kiloutou_091422](https://pricemoov.com/hubfs/1456601_CustomerLogo_Kiloutou_091422.svg) Laurent Fournier Director of Pricing Strategy and Business Intelligence, Kiloutou > With Pricemoov, we are innovating together to realize one of our most important strategic initiatives. The platform enables our loyalty program and personalization efforts, focused on optimizing prices for shoppers. ![1599512_CustomerLogosForWebsite_01_Samkaup_033123](https://pricemoov.com/hs-fs/hubfs/1599512_CustomerLogosForWebsite_01_Samkaup_033123.png?width=250&height=100&name=1599512_CustomerLogosForWebsite_01_Samkaup_033123.png) Gísli Tryggvi Gíslason Product Manager, Samkaup > Our partnership with Pricemoov is integral to our expansion, both in setting the most effective pricing strategies and in relying on automated price updates to constantly optimize margins. ![1599512_CustomerLogosForWebsite_02A_Audi_032223](https://pricemoov.com/hubfs/ARCHIVES/1599512_CustomerLogosForWebsite_02A_Audi_032223.svg) Maria Ogando Director of Product and Business Intelligence, Audi on demand ##### See Pricemoov in action Schedule a demo to find out how Pricemoov can help unlock your revenue potential. [![BOOK A DEMO](https://no-cache.hubspot.com/cta/default/4331510/interactive-169561696538.png) ](https://pricemoov.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKbPzl1mGNQfNk9U5KpykYvY2Sj6kDS5kYr%2BV9gBZG4DzaS3YRcmcHWMWlPBDiYUtf7hYiS%2B9KRlvN9rCHaqAcvVO3OMAsk4Luri4A7sp%2FqsvHhJSAsMLKdZfcwRW%2FWauHX2WyTczWuXxWRJNUd%2BrvIsW26BIfiVY5XzBIERB5n1wPD11HSdfbAVlXPbUPYenhaHzRtNul6rUb%2B5A0IPyX8bW7FLdvhyNwIy6E%3D&webInteractiveContentId=169561696538&portalId=4331510&hsLang=en) ##### See Pricemoov in action Schedule a demo to find out how Pricemoov can help unlock your revenue potential. [![BOOK A DEMO](https://no-cache.hubspot.com/cta/default/4331510/interactive-169561696538.png) ](https://pricemoov.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKbPzl1mGNQfNk9U5KpykYvY2Sj6kDS5kYr%2BV9gBZG4DzaS3YRcmcHWMWlPBDiYUtf7hYiS%2B9KRlvN9rCHaqAcvVO3OMAsk4Luri4A7sp%2FqsvHhJSAsMLKdZfcwRW%2FWauHX2WyTczWuXxWRJNUd%2BrvIsW26BIfiVY5XzBIERB5n1wPD11HSdfbAVlXPbUPYenhaHzRtNul6rUb%2B5A0IPyX8bW7FLdvhyNwIy6E%3D&webInteractiveContentId=169561696538&portalId=4331510&hsLang=en) ##### Pricing Maturity Tool Assess your company's pricing maturity level in under 5 minutes. [![DO TEST](https://no-cache.hubspot.com/cta/default/4331510/interactive-169571872087.png) ](https://pricemoov.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKWxIrVXmn8jyubRzsGXKWIl8xfuITccG%2BhfXdjbwYHoGvxJR9KmsVttjlm0jxuaHVnbHYPGRwdHh9USKMX5hfLOZUNnvc7QA%2Fo3HR0LgsqCAZB6HC1Pn0DU8Ypfwt%2FNiCQNGQOtB0B4vDJO%2BpdKbBUaiSsISoVCBkp2Lz%2BDFsGynkhwYe%2FjA%3D%3D&webInteractiveContentId=169571872087&portalId=4331510&hsLang=en) ##### Pricing Maturity Tool Assess your company's pricing maturity level in under 5 minutes. [![DO TEST](https://no-cache.hubspot.com/cta/default/4331510/interactive-169571872087.png) ](https://pricemoov.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKWxIrVXmn8jyubRzsGXKWIl8xfuITccG%2BhfXdjbwYHoGvxJR9KmsVttjlm0jxuaHVnbHYPGRwdHh9USKMX5hfLOZUNnvc7QA%2Fo3HR0LgsqCAZB6HC1Pn0DU8Ypfwt%2FNiCQNGQOtB0B4vDJO%2BpdKbBUaiSsISoVCBkp2Lz%2BDFsGynkhwYe%2FjA%3D%3D&webInteractiveContentId=169571872087&portalId=4331510&hsLang=en) ##### Subscribe to our newsletter Subscribe to Pricemoov updates for the latest tips and best practices in pricing. [![SUBSCRIBE](https://no-cache.hubspot.com/cta/default/4331510/interactive-169563671394.png) ](https://pricemoov.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKQsULB%2BNN943%2BzpUy3pQ5Ax5FShb60kncEpwVCwKhtLkJN3n%2FrDvw7g43Rk4fhUlVZfW8kUqFQSj17jsqybkpU%2BcpuP4KBslsVhiLFVATPQ7oK1rYjqFzl91FvPcenoXSCII4TrDUE2OB5atQBthbL5l7HPv4ND3js2%2F3kzyGfLuccVSB%2FB5vxdtkRqvKTXKUadn8L2W2UZA%3D%3D&webInteractiveContentId=169563671394&portalId=4331510&hsLang=en) ##### Subscribe to our newsletter Subscribe to Pricemoov updates for the latest tips and best practices in pricing. [![SUBSCRIBE](https://no-cache.hubspot.com/cta/default/4331510/interactive-169563671394.png) ](https://pricemoov.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKQsULB%2BNN943%2BzpUy3pQ5Ax5FShb60kncEpwVCwKhtLkJN3n%2FrDvw7g43Rk4fhUlVZfW8kUqFQSj17jsqybkpU%2BcpuP4KBslsVhiLFVATPQ7oK1rYjqFzl91FvPcenoXSCII4TrDUE2OB5atQBthbL5l7HPv4ND3js2%2F3kzyGfLuccVSB%2FB5vxdtkRqvKTXKUadn8L2W2UZA%3D%3D&webInteractiveContentId=169563671394&portalId=4331510&hsLang=en)