Operating in over 150 countries, Bridgestone is a global leader in tire manufacturing and automotive services with the mission to Serving Society with Superior Quality. With 16 brands and diverse business concepts, more than 30,000 stores globally, and over 3,000 in Europe, Bridgestone Retail network in Europe partnered with Pricemoov to modernize and test its pricing strategy across thousands of products and stores, enhancing competitiveness and achieving strong ROI for its enterprise-scale operations.
Optimizing Pricing Across a Diverse European Network
Bridgestone Retail network operates a vast number of stores across EMEA, including thousands of voluntary chain, franchise locations, and hundreds of company-owned stores across France, Spain, Germany, Switzerland, and the UK. While pricing was previously managed locally across the network, including manually updating spreadsheets and coordination across sales channels, this decentralized approach laid the groundwork for valuable insights. Recognizing the opportunity to enhance consistency and efficiency, Bridgestone Retail EMEA have been focused on continuously refining pricing processes to better serve both internal teams and customers.
Identifying pricing as a key driver of revenue and profitability, Bridgestone Retail EMEA set out to share best practices methodology while maintaining the flexibility needed for local markets.
Elena Mugione, VP West Retail Centre of Excellence, spearheaded the evolution of Bridgestone Retail network pricing practices across European markets.
“When we set out to modernize pricing, our goal was to strike the right balance between central guidelines and local adaptions,” she explains. “Each market brought valuable local expertise, and our focus was on enhancing this with data-driven agility to respond more effectively to evolving competitive and cost dynamics.”
Partnering with Pricemoov marked a pivotal step in enhancing pricing clarity and control across markets.
“Pricemoov has equipped our local teams with the insights and agility to keep pricing both fair for drivers and sustainable for our business,” Elena notes. This collaboration enabled a shift from a decentralized approach to a cohesive pricing strategy, one that aligns customer value with business objectives. In an increasingly dynamic automotive landscape shaped by evolving manufacturer costs, fluctuating demand, and competitive pressures, having a flexible, data-driven pricing solution has become a key enabler of confident, proactive decision-making."
Building a Scalable Pricing Strategy with Pricemoov
Bridgestone Retail EMEA, sought a pricing platform that combined global pricing oversight while preserving local market flexibility. Pricemoov emerged as a natural choice, bringing expertise in the tire industry and its partnership with Lizeo, a leading competitive intelligence provider, ensuring seamless integration of market data into faster pricing decisions.
To elevate its pricing strategy, Bridgestone Retail EMEA piloted Pricemoov’s next-generation platform. Pricemoov’s team worked closely with Bridgestone Retail EMEA to implement a solution tailored to their enterprise needs, integrating the platform with current databases and sales systems. The goal was to simplify operations, enhance decision-making, and optimize pricing strategies across the board.
Using Pricemoov, Bridgestone Retail EMEA network pricing managers benefit from a dynamic, rules-based pricing engine and compliance via an intuitive dashboard. Today, pricing updates are deployed in minutes across all channels, enabling consistent, accurate pricing at scale, supporting millions of SKUs with confidence and efficiency.
The transition to Pricemoov was smooth thanks to comprehensive training and support. Bridgestone Retail EMEA network teams quickly adapted to the new platform. The flexibility of Pricemoov’s software also allowed Bridgestone Retail EMEA network to implement regional pricing strategies within a unified global framework – empowering local sales units while maintaining central control over pricing policies. This balance was crucial for an organization of Bridgestone Retail EMEA network scale, ensuring that pricing remains both competitive and aligned with customer value.
Driving Efficiency, Precision, and Profitability
Implementing Pricemoov contributed to deliver clear and tangible results for both Speedy and First Stop France. These results exceed the initial investment in the pricing solution. It validates what pricing experts often emphasize – even a small well-targeted price adjustment can significantly boost profitability in a high-volume business.
Equally important was the operational efficiencies gained. By automating data consolidation and pricing workflows, Bridgestone Retail EMEA network pricing team recovered valuable workdays. This reclaimed time is now dedicated to value-added activities like market analysis, pricing strategy development, and close collaboration with sales teams. Elevating the team’s role form operational execution to strategic leadership.
The company can now benefit from great agility, with the ability to swiftly adjust prices in response to market shifts – for instance, updating prices overnight following raw material cost changes, or launching promotional pricing for a holiday weekend with just a few clicks. This level of responsiveness has empowered Speedy and First Stop France with a clear competitive advantage.
Moreover, consistent pricing across all channels has helped strengthen customer confidence, ensuring drivers experience fair, transparent pricing whether they shop online or visit a local store.
Empowering Successful Data-Driven Pricing Decisions
In an industry where every percentage point of margin counts, Bridgestone Retail EMEA network demonstrated that the right pricing technology can deliver sustainable financial impact. By unifying pricing methodologies and enabling local adaptability, the company has successfully elevated pricing into a key driver of growth and success.
Moreover, Bridgestone Retail EMEA network continues to optimize its pricing strategy with Pricemoov, further streamlining price management across its European operations. The intuitive platform enables Bridgestone Retail EMEA network pricing stakeholders, from pricing and category managers to local sales representatives, to collaborate efficiently using a centralized, data-driven pricing approach. The platform’s transparency allows for complete visibility into each entity’s pricing performance, ensuring alignment across the company while preserving local autonomy.
“With Pricemoov, we now have a scalable, intelligent pricing solution that empowers all our teams—from category managers to sales representatives—to make smarter, data-driven pricing decisions,” concludes Elena.
Bridgestone Retail EMEA network’s journey underscores that strategic pricing isn’t just about setting prices – it’s about unlocking value and fueling growth, one intelligent price decision at a time.
