About Pricemoov Company: Mission and the Team

Our story began with you

Pricemoov was founded to help businesses thrive in a retail landscape defined by complexity and constant change.

As digital commerce expanded, retailers faced millions of SKUs, multiple sales channels, aggressive competition, and shrinking margins from rising costs. Pricing, once a back-office optimization, became a survival challenge that required faster and more frequent decisions than manual tools or siloed teams could handle.

Pierre and François saw this shift early. They recognized that pricing needed to move from a specialist task to an accessible capability that empowered every team to act with clarity and confidence.

In 2016, Pricemoov was created to make better pricing decisions possible for all without requiring deep pricing expertise.

Simplifying complexity

We’re big fans of simplicity. Especially when it comes to solving a complex challenge like pricing. It’s why our solutions are focused on more than just powering faster, smarter pricing decisions. We champion transparency in pricing recommendations by eliminating the black box approach and making real-time data accessible across every team. The result? Everyone can understand the underlying logic and master intelligent pricing decisions at any stage of their pricing journey.