PRESS RELEASE

Pricemoov Unveils Spring Product Innovations to Enhance Pricing Strategies

Paris, France – April 26, 2024 – Pricemoov, the intelligent pricing platform, is proud to announce the launch of its latest suite of features, designed to empower businesses with smarter, more dynamic pricing capabilities. These enhancements showcase Pricemoov's dedication to providing intuitive and scalable pricing tools that enable customers to swiftly respond to market changes and drive profitability.

"Our Spring release marks a significant milestone in the evolution of Pricemoov's pricing platform. These new features not only enhance the functionality of our platform but also empower our users to make data-driven pricing decisions that are both strategic and adaptable."

Detailed Overview of the New Spring Product Features:

• Product Assortments: Businesses can now create and manage dynamic product groups from the product catalog based on criteria like category or brand. Boosting efficiency, this feature automatically updates assortments with new additions or deletions, eliminating manual intervention. By setting a reference product within an assortment, users can index prices for the entire group, enhancing the impact of pricing decisions across product lines. Building a repository of such custom product assortments within Pricemoov lays the foundation to manage pricing policies across diverse product lines effectively.
• Pricing Policies: This toolkit enables businesses to build their pricing policy using Corridors, Indexations, and Guidelines. Once a policy is configured for specific product assortments, it dynamically affects all relevant product prices, significantly reducing manual workload. This allows for precise control and greater flexibility over pricing strategies through detailed rule customization and application. Developing pricing policies lays the groundwork for mapping out comprehensive pricing scenarios.
• Pricing Scenarios: Users can link multiple pricing automations and policies to create and simulate diverse pricing strategies, forecasting outcomes before implementation. By applying these in an ordered sequence within a scenario, businesses can derive recommended prices that ensure consistency and strategic alignment across products. In so doing, it ensures companies can adapt to market changes swiftly and stay competitive.

• KPIs and Monitoring: Enhanced monitoring tools offer deeper insights into pricing performance. The Competitor Positioning Index (CPI) metric offers a quantitative assessment of a company's pricing compared to competitors, aiding strategic positioning. In parallel, the Coverage Rate evaluates the extent to which a company's pricing data covers the market, informing strategy adjustments. 

   

• Pricemoov's Spring release not only enhances the functional depth of the platform but also aligns with the strategic needs of modern businesses looking to harness the power of dynamic pricing. These four new product features go full circle from creating dynamic product clusters to developing scenarios, while detecting when guidelines are not followed. Leveraging these tools, businesses can efficiently manage their pricing architecture, gain data-driven insights, and maintain competitive agility in fluctuating markets.

About Pricemoov
Pricemoov is a global provider of next-generation price management and optimization solutions that help companies power digital commerce, adapt to market dynamics, and empower sales teams. Featuring powerful end-to-end automation and an intuitive user experience, the cloud-native Pricemoov platform enables retailers and distributors to unlock their revenue potential with intelligent pricing. For more information, please visit pricemoov.com.

Media contact:
contact@pricemoov.com